In order to make the transition from digital to hard copy, it
is important to understand a little about cropping. Because 4x6 prints are
the most common for digital cameras, the ratio used to achieve this size print
is built into the image sensor on nearly all digital cameras. This way,
when you take your memory card to the store to get prints, they will look just
like they did when you took them.
However, if you order 5x7, or 8x10 inch prints, some of the
original image will be lost in order to achieve the different ratios required to
produce those prints. In fact, many retail stores will automatically cut or
enlarge your image to make this happen, and often you will not be happy with the
When you preview your photos on our site, the ratio will be
displayed under the photo.
When your photos were taken, care was taken to frame the photo
to be able to accommodate all three formats for future printing. If you
order prints in a format that is different then the preview, we will manually
re-crop the photo to the correct ratio so that you do not lose what is important
in the photo, or, depending on the preview format, you might gain a little extra
on the sides that was not in the preview. We want you to love your photos!